{"id":1155,"date":"2022-09-28T10:25:17","date_gmt":"2022-09-27T21:25:17","guid":{"rendered":"https:\/\/marketingwebsite.afirmo.com\/nz\/?p=1155"},"modified":"2023-05-25T12:09:48","modified_gmt":"2023-05-25T00:09:48","slug":"how-to-price-your-freelance-services","status":"publish","type":"post","link":"https:\/\/www.afirmo.com\/nz\/resources\/how-to-price-your-freelance-services\/","title":{"rendered":"How to price your freelance services"},"content":{"rendered":"

The good news is, you can adjust your rate whenever you need to. You might keep it on the low side at first, to boost your portfolio of work and build a network of clients. You can also use your rate to control the amount and type of work you have on. That means offering a special rate because you\u2019re in a slow patch, or because you\u2019d really like to add a particular job or client to your experience and portfolio.\u00a0<\/span><\/p>\n

Similarly, if you have more than enough work lined up, you can start to test the market with a higher rate. You can also try charging more for urgent jobs that are going to push your workload beyond your ideal level. It\u2019s a bit like charging an overtime rate and the customer is less likely to find another freelancer with your skills at short notice.<\/span><\/p>\n

The three main pricing models for freelancing<\/b><\/h2>\n

Different clients may ask you to quote for work in different ways. It usually depends on the type of work, but also how much work is involved. Here are the four main options.<\/span><\/p>\n

Hourly rate<\/b><\/h3>\n

This is common when the work you\u2019re doing is time-based rather than having a fixed scope for completion. Hourly rates are more common for freelance roles in IT support, trade work and customer service.\u00a0\u00a0<\/span><\/p>\n

Daily rate<\/b><\/h3>\n

When your freelance work takes you in-house with an organisation, the client will often ask for a daily rate. They may be expecting you to be available and working for them at all times during the day. They may also expect this rate to be less than eight times the hourly rate, because they\u2019re offering you fulltime work with no income gaps. It could also be because, although there may be times when you won\u2019t be required, they\u2019ll always want you to work full days, not just come in for a few hours a day. Having a daily rate makes it easier for them to cost your work into the project\u2019s budget.<\/span><\/p>\n

Job rate<\/b><\/h3>\n

This is when you\u2019re asked to quote a fixed price for a particular output, such as writing 10 blog posts of 500 words each based on research provided by the client. You might estimate how long that will take you and use your hourly rate, but you\u2019re still providing a fixed job or project rate. Other projects that often ask for a job rate are things like web design, app development or covering for someone on leave. In all cases, the customer is keen on knowing exactly what your service is going to cost, regardless of how long it takes you to deliver what\u2019s required.<\/span><\/p>\n

Value-based pricing\u00a0\u00a0<\/b><\/h3>\n

This method of pricing only suits certain categories of work and is mainly used by experienced freelancers in those fields. The idea is to estimate the value your work adds to the customer and charge them a percentage of that amount. For example, if setting them up with an online store is expected to increase their annual profit by $20,000, you might decide to charge 20% ($4,000). It\u2019s a way of calculating a job rate that isn\u2019t based on your time.\u00a0<\/span><\/p>\n

\n\tDownload the full freelancing guide<\/a>\n<\/div>\n

Start with the big picture<\/b><\/h2>\n

Many factors will influence the price you charge. Here are the main things to consider.<\/span><\/p>\n