{"id":1160,"date":"2022-09-28T21:37:26","date_gmt":"2022-09-28T08:37:26","guid":{"rendered":"https:\/\/marketingwebsite.afirmo.com\/nz\/?p=1160"},"modified":"2024-05-03T20:01:31","modified_gmt":"2024-05-03T08:01:31","slug":"building-your-business-portfolio-as-a-freelancer","status":"publish","type":"post","link":"https:\/\/www.afirmo.com\/nz\/resources\/building-your-business-portfolio-as-a-freelancer\/","title":{"rendered":"Building your business portfolio as a freelancer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How you present your examples will depend on the type of work you do. Some professionals, like graphic designers and writers, can gather electronic samples or web links as examples of their work. Others, such as project managers or interior designers, can\u00a0 write up case studies and take photographs of examples of their work.\u00a0<\/span><\/p>\n<h2><b>Identify your best work<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When building a freelance portfolio, it\u2019s important to include your best achievements, not just any old work. If you\u2019re launching into freelancing from employment, this will mean identifying work samples from your employment history. When making a list of portfolio items, identify which tasks\/projects:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Earned you praise from employers and clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delivered remarkable results<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Won awards<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Made you proud<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Represent the biggest freelance opportunity<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your recollections are a bit vague, check back through your emails, Word docs and spreadsheets to jog your memory.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you include projects completed while you were employed, check with the employer to see if you can use them in your portfolio.\u00a0<\/span><\/p>\n<h2><b>Match portfolio items to specific customer problems<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s ideal if your portfolio is aligned with your customers\u2019 needs. In a perfect world you\u2019ll have at least one example of work that links directly to every common customer requirement. For example, a portfolio strategy for a graphic designer could link a work sample to each of these needs:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">New logo<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Redesign of existing logo\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business card design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brochure design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media profile design and presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Newsletter design<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vehicle signage<\/span><\/li>\n<\/ul>\n<h2><b>Match portfolio items to specific customer sectors<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">If part of your business strategy is about aligning with the needs of a specific industry sector, you\u2019ll need work samples that prove your experience in that sector. For example, if you\u2019re a graphic designer who wants to target the manufacturing sector for packaging jobs you\u2019ll need photos of your packaging work for products.\u00a0 And if you\u2019re a project manager specialising in change management for local government, you\u2019ll need case studies about change projects you\u2019ve handled for councils or authorities.\u00a0<\/span><\/p>\n<div class=\"ebook-banner-link\">\n\t<a href=\"#download-ebook\" class=\"fusion-button button-default button-large\">Download the full freelancing guide<\/a>\n<\/div>\n<h2><b>Frame each portfolio item with a story<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Potential customers will find it easier to appreciate the examples in your portfolio if you share the brief with them, as well as the solution and results. Basically, you\u2019re creating a case study for every portfolio item. It might be just one paragraph or it could be an in-depth study, depending on the type of work you do.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good case study should:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide background to the job. What was the challenge or opportunity for the client? Why were you chosen for the brief?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Detail your solution or outputs, including the knowledge, skills and technologies you used to fulfil the client\u2019s requirements.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conclude with results, if they were measurable. Alternatively, you could include a quote from the client that shows they were satisfied with the outputs you provided.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be visually interesting with the inclusion of photos, screenshots and\/or graphs, to make the story more engaging.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Present your portfolio in an attractive way<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your portfolio needs to be versatile, so you can use it as bait for prospecting, credibility for enquiries and content for social media activity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In its entirety, your portfolio could be presented:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Within a portfolio section of your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a stand-alone portfolio website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a PDF for emailing or printing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a crucial ingredient of your online profile, if you plan to use freelance websites to find work<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Putting extra effort into presenting your portfolio will give you a competitive advantage, so look at using templates that make each portfolio item look good. If you use WordPress, Wix or Squarespace, you\u2019ll find a variety of portfolio templates to choose from. Another option is to create an interactive PDF flipbook. Do a web search on \u2018convert PDF into flipbook\u2019 and you\u2019ll find various ways to do this.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re creating a portfolio that needs to stand alone, remember to include an \u2018about\u2019 section that covers the type of work you want, qualifications, experience and other attributes that will assist the reader.\u00a0<\/span><\/p>\n<div class=\"ebook-banner-link\">\n\t<a href=\"#download-ebook\" class=\"fusion-button button-default button-large\">Download the full freelancing guide<\/a>\n<\/div>\n<h2><b>Short on samples but big on ideas?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In situations where you have few (or zilch) portfolio items, consider getting some runs on the board by offering pro bono services to charities or not-for-profit organisations so that you can garner both experience and a portfolio. You\u2019ll build experience and help a good cause at the same time. Alternatively, find a local business that could use some help and offer your services free-of-charge. Be honest about your motivations up front, so they\u2019ll understand why you\u2019re offering to work for nothing.\u00a0<\/span><\/p>\n<h2>Your Guide to becoming a freelancer chapters<\/h2>\n<ul>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/market-research-and-validating-your-freelance-idea\/\">Chapter 1- Market research and validating your freelance idea<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/defining-your-freelance-service-and-target-audience\/\">Chapter 2 &#8211; Defining your freelance service and target audience<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/how-to-price-your-freelance-services\/\">Chapter 3 &#8211; How to price your freelance services<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/chapter-4-how-to-write-a-freelance-business-plan\/\">Chapter 4 &#8211; How to write a freelance business plan<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/chapter-5-building-your-business-portfolio\/\">Chapter 5 \u2013 Building your business portfolio<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/building-online-presence-and-marketing\/\">Chapter 6 \u2013 Online presence and marketing<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/how-to-manage-your-time-as-a-freelancer\/\">Chapter 7 &#8211; How to manage your time as a freelancer<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/managing-your-finances-as-a-freelancer\/\">Chapter 8 &#8211; Managing your finances as a freelancer<\/a><\/li>\n<li><a href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/chapter-9-how-to-choose-the-best-insurance-for-freelancing\/\">Chapter 9 \u2013 How to choose the best insurance for freelancing<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How you present your examples will depend on the type<\/p>\n","protected":false},"author":3,"featured_media":1161,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[6],"tags":[34],"class_list":["post-1160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-starting-a-business","tag-logo-builder"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building your business portfolio as a freelancer | Afirmo NZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/building-your-business-portfolio-as-a-freelancer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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