{"id":1163,"date":"2022-09-28T21:41:51","date_gmt":"2022-09-28T08:41:51","guid":{"rendered":"https:\/\/marketingwebsite.afirmo.com\/nz\/?p=1163"},"modified":"2023-05-23T07:13:42","modified_gmt":"2023-05-22T19:13:42","slug":"building-online-presence-and-marketing","status":"publish","type":"post","link":"https:\/\/www.afirmo.com\/nz\/resources\/building-online-presence-and-marketing\/","title":{"rendered":"Building an online presence and marketing for freelancers"},"content":{"rendered":"

Become a shameless self-promoter<\/b><\/h2>\n

When it comes to selling ourselves, Kiwis are modest and humble by nature. However, self-employment as a freelancer demands you get good at promoting yourself and your skills.\u00a0<\/span><\/p>\n

A good start to this is an honest reflection session that focuses on your positives. List your skills, expertise areas, awards, outrageous successes and audacious achievements. In this way\u00a0 you are \u2018productising\u2019 yourself, which means imagining what would be written on your packaging if you were trying to entice a buyer.\u00a0<\/span><\/p>\n

This brain dump of positives will be hugely useful in the future, when you\u2019re pitching for work, writing online profiles and selling yourself at a meeting.\u00a0<\/span><\/p>\n

Develop your visual brand assets<\/b><\/h2>\n

Whether you have a brand name for your freelancing business or are trading under your own name, you\u2019ll do better if you have a professional-looking logo. It shows you\u2019re the real deal, not just someone who\u2019s between jobs.\u00a0<\/span><\/p>\n

If you don\u2019t have a mate who\u2019s a graphic designer, there are plenty of ways to get a logo organised. The cheapest option is an online logo generator. Accompanying your logo will be a brand colour palette that can be consistent across all the collateral you need, including your website.\u00a0<\/span><\/p>\n

Join some freelance platforms, but don\u2019t count on them<\/b><\/h2>\n

Freelancer platforms like Unicorn Factory and Upwork are a tempting proposition. They make it look easy to get work and some freelancers swear by them. However, there\u2019s usually a lot of competition in these sites, which you\u2019ll notice once you investigate your category. Success will lie with your profile, portfolio, pricing, and ability to respond quickly to briefs and enquiries. Freelancer platforms cost money, so choose carefully.\u00a0\u00a0<\/span><\/p>\n

\n\tDownload the full freelancing guide<\/a>\n<\/div>\n

Get a website<\/b><\/h2>\n

Freelancer platforms can\u2019t be your only strategy for sourcing jobs. To be successful and stay busy, you need multiple tentacles out into the marketplace. The ultimate tentacle is a website that has been SEOed (search engine optimised)<\/a> for your freelancing niche.\u00a0<\/span><\/p>\n