{"id":6929,"date":"2024-05-27T16:11:36","date_gmt":"2024-05-27T04:11:36","guid":{"rendered":"https:\/\/marketingwebsite.afirmo.com\/nz\/?p=6929"},"modified":"2026-03-12T08:38:17","modified_gmt":"2026-03-11T19:38:17","slug":"practical-tips-for-surviving-this-recession-for-small-business-owners","status":"publish","type":"post","link":"https:\/\/www.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/","title":{"rendered":"Practical Tips for Surviving This Recession for Small Business Owners"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1300px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-blend:overlay;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:24px;--awb-text-transform:none;\"><p><strong>Here are essential tips for small business owners to:\u00a0<\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:16px;--awb-text-transform:none;\"><ol>\n<li><a style=\"font-family: var(--body_typography-font-family); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing); background-color: rgba(255, 255, 255, 0);\" href=\"#p1\">Keep your business afloat<\/a><\/li>\n<li><a href=\"#p2\">Keep your mental health in check<\/a><\/li>\n<\/ol>\n<\/div><div class=\"fusion-menu-anchor\" id=\"p1\"><\/div><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-top-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.25;\"><h4><span class=\"TextRun SCXW148286835 BCX8\" lang=\"EN-NZ\" xml:lang=\"EN-NZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW148286835 BCX8\">Keeping your business afloat:<\/span><\/span><\/h4><\/h1><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-text-transform:none;\"><p><b>1. Trim the fat &#8211; evaluate and reduce your overheads:<\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\">Review your fixed and variable costs.<\/span><\/li>\n<li>Identify areas where you can cut back cost and spending, without compromising quality and employee morale.<\/li>\n<li>Negotiating lower rent, seeking better deals from suppliers, and reducing energy usage can help lower overheads significantly.<\/li>\n<\/ul>\n<p><b>2. Lean in to relief programmes &#8211; leverage government support: <\/b><\/p>\n<ul>\n<li>Keep abreast of government relief packages and financial assistance available for small businesses.<\/li>\n<li>Utilise grants, low-interest loans, and tax relief options to ease your financial burden. These packages are designed with the intention of supporting business owners through challenging times.<\/li>\n<\/ul>\n<p><b>3. Focus on Customer Retention: <\/b><\/p>\n<ul>\n<li>It\u2019s more cost-effective to keep existing customers than to get new ones.<\/li>\n<li>Implement loyalty programmes, offer exclusive deals, and maintain strong communication to ensure your customers feel valued and continue to support your business.<\/li>\n<\/ul>\n<p><b>4. Pivot if you have to &#8211; adapt to changing consumer behaviours: <\/b><\/p>\n<ul>\n<li>Consumer behaviours often shift during recessions.<\/li>\n<li>Stay informed about the latest trends and be prepared to adapt your product or service offerings to meet current demands.<\/li>\n<li>Whether it\u2019s ramping up your online presence or crafting budget-friendly options, flexibility is key.<\/li>\n<\/ul>\n<p><b>5. Don\u2019t neglect your business tax management:<\/b><\/p>\n<ul>\n<li>Don\u2019t cut corners with your tax planning<\/li>\n<li>Being on top of your tax management ensures your business remains compliant so you avoid Inland Revenue challenges.<\/li>\n<li>By embracing tax technology and automation, you can streamline record-keeping and achieve accurate reporting, laying the groundwork for financial stability.<\/li>\n<\/ul>\n<p><b>6. Streamlining Accounting Costs:<\/b><\/p>\n<ul>\n<li>When the economic climate is bleak, keeping your costs low is crucial. An area you can reduce spending is in accounting software and services.<\/li>\n<li>Afirmo is affordable and efficient and provides small business owners with automation-driven tax solutions tailored for diverse business needs.<\/li>\n<li>With Afirmo\u2019s Scale Up plans, you gain access to intuitive tax solutions that use automation and real-time calculations to you are always in the know about your tax position.<\/li>\n<li>Unlike other tax and accounting software providers, Afirmo\u2019s key differentiator is we include offer accountant services and the cost is included in our monthly subscription prices. Our subscription plans each cater to the differing tax obligation needs different businesses have, with prices from just $25 per month.<\/li>\n<\/ul>\n<p><b>Strengthen Supplier Relationships: <\/b><\/p>\n<ul>\n<li>Cultivate strong relationships with your suppliers.<\/li>\n<li>Reliable suppliers can offer flexibility in payment terms or help ensure your supply chain remains uninterrupted, which is crucial during turbulent times.<\/li>\n<\/ul>\n<p><b>Keep Morale High: <\/b><\/p>\n<ul>\n<li>Your team\u2019s morale can significantly impact your business\u2019s performance. Ensure open communication, recognise efforts, and provide support to keep your employees motivated and aligned with your business goals.<\/li>\n<\/ul>\n<p>By incorporating these practical tips, small business owners like you, can better navigate the challenges posed by the recession, enhance your operational resilience, and position yourself for future growth as the economy recovers.<\/p>\n<\/div><div class=\"fusion-menu-anchor\" id=\"p2\"><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top:0px;--awb-margin-top-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:48;line-height:1.25;\"><h4><span class=\"TextRun SCXW246061893 BCX8\" lang=\"EN-NZ\" xml:lang=\"EN-NZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246061893 BCX8\">Keep your mental health in check<\/span><\/span><\/h4>\n<p><span class=\"TextRun SCXW246634631 BCX8\" lang=\"EN-NZ\" xml:lang=\"EN-NZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW246634631 BCX8\">If you are leading your business, resilience is key. To be resilient requires being intentional about self-care and self-management. Here are the top seven tips we have for staying focused and grounded as the person <\/span><span class=\"NormalTextRun SCXW246634631 BCX8\">driving success<\/span><span class=\"NormalTextRun SCXW246634631 BCX8\"> for your business.\u00a0<\/span><\/span><span class=\"EOP SCXW246634631 BCX8\" data-ccp-props=\"\">\u00a0<\/span><\/p><\/h1><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-text-transform:none;\"><p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">1. Prioritise Self-Care:<\/span> <\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Running a small business during a recession can be incredibly stressful, so it&#8217;s essential to prioritise your mental health. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Make time for activities that you enjoy and that help you relax, whether that&#8217;s exercising, reading, or spending time with loved ones.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">2. Seek Professional Support:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Don&#8217;t hesitate to seek help from mental health professionals. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Therapy or counselling provide invaluable support and strategies to manage stress and anxiety. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Many therapists offer virtual sessions, making it easier to fit into a busy schedule.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">3. Build a Support Network:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Surround yourself with a network of friends, family, and fellow business owners who can offer emotional support and practical advice. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Sharing your experiences and challenges with others can provide relief and perspective.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">4. Establish Boundaries:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Maintain clear boundaries between work and personal life. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Ensure you have designated times for work and relaxation to prevent burnout. It&#8217;s crucial to disconnect and recharge regularly.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">5. Practice Mindfulness and Meditation:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Techniques such as mindfulness and meditation can help reduce stress and improve your overall well-being. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Even a few minutes a day can make a significant difference in managing your mental health.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">6. Stay Informed but Manage Media Consumption:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">While it&#8217;s important to stay informed about the economic situation, constantly consuming negative news can heighten anxiety. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Limit your media intake and focus on reliable sources of information.<\/span><\/li>\n<\/ul>\n<p><b style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); letter-spacing: var(--body_typography-letter-spacing);\"><span data-contrast=\"none\">7. Utilise Employee Support Programmes:<\/span><\/b><\/p>\n<ul>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">If you have employees, consider implementing mental health support programmes within your business. <\/span><\/li>\n<li><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">Offering resources such as mental health days, access to counselling services, or wellness activities can benefit both you and your team.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color: rgba(255, 255, 255, 0); color: var(--body_typography-color); font-family: var(--body_typography-font-family); font-size: var(--body_typography-font-size); font-style: var(--body_typography-font-style,normal); font-weight: var(--body_typography-font-weight); letter-spacing: var(--body_typography-letter-spacing);\" data-contrast=\"none\">By implementing these mental health strategies, small business owners like you can better manage the psychological challenges posed by the recession, ensuring you remain resilient and focused on long-term success.<\/span><\/p>\n<\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-text-transform:none;\"><p>&nbsp;<\/p>\n<p><span class=\"TextRun SCXW16925975 BCX9\" lang=\"EN-NZ\" xml:lang=\"EN-NZ\" data-contrast=\"auto\">If you want to streamline your business today <span class=\"NormalTextRun SCXW16925975 BCX9\">sign<\/span><span class=\"NormalTextRun SCXW16925975 BCX9\"> up<\/span> <span class=\"NormalTextRun SCXW16925975 BCX9\">with <\/span><span class=\"NormalTextRun SCXW16925975 BCX9\">Afirmo<\/span><span class=\"NormalTextRun SCXW16925975 BCX9\"> and s<\/span><span class=\"NormalTextRun SCXW16925975 BCX9\">tart your <\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW16925975 BCX9\">30 day<\/span><span class=\"NormalTextRun SCXW16925975 BCX9\"> trial to <b>nail your tax management, reduce your overheads and have more time to focus on your business and mental health<\/b> as a small business owner. <\/span><\/span><\/p>\n<\/div><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_1 1_1 fusion-flex-column new-btn-outer btn-full-width-mob\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type new-home-btn\" style=\"--button_accent_color:#ffffff;--button_border_color:#1d7ae7;--button_accent_hover_color:#ffffff;--button_border_hover_color:#ec502b;--button_gradient_top_color:#1d7ae7;--button_gradient_bottom_color:#1d7ae7;--button_gradient_top_color_hover:#ec502b;--button_gradient_bottom_color_hover:#ec502b;--button_font_size:14px;--button_line_height:1.2;--button_padding-top:10px;--button_padding-right:40px;--button_padding-bottom:10px;--button_padding-left:40px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;--button_margin-right:10px;\" target=\"_self\" href=\"https:\/\/app.afirmo.com\/register\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Start Free Trial <\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type new-home-btn\" style=\"--button_accent_color:#ffffff;--button_border_color:#ec502b;--button_accent_hover_color:#ffffff;--button_border_hover_color:#1d7ae7;--button_gradient_top_color:#ec502b;--button_gradient_bottom_color:#ec502b;--button_gradient_top_color_hover:#1d7ae7;--button_gradient_bottom_color_hover:#1d7ae7;--button_font_size:14px;--button_line_height:1.2;--button_padding-top:10px;--button_padding-right:85px;--button_padding-bottom:10px;--button_padding-left:85px;--button_typography-font-family:&quot;Poppins&quot;;--button_typography-font-style:normal;--button_typography-font-weight:700;\" target=\"_self\" href=\"\/nz\/scale-up-accounting-for-small-business\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Learn More <\/span><\/a><\/div><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"\/nz\/scale-up-accounting-for-small-business\/\" target=\"_self\" aria-label=\"Final (9)\"><img fetchpriority=\"high\" fetchpriority=\"high\" decoding=\"async\" width=\"1455\" height=\"375\" src=\"https:\/\/marketingwebsite.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Final-9.jpg\" alt class=\"img-responsive wp-image-6933\" srcset=\"https:\/\/www.afirmo.com\/nz\/wp-content\/smush-webp\/2024\/05\/Final-9-200x52.jpg.webp 200w, https:\/\/www.afirmo.com\/nz\/wp-content\/smush-webp\/2024\/05\/Final-9-400x103.jpg.webp 400w, https:\/\/www.afirmo.com\/nz\/wp-content\/smush-webp\/2024\/05\/Final-9-600x155.jpg.webp 600w, https:\/\/www.afirmo.com\/nz\/wp-content\/smush-webp\/2024\/05\/Final-9-800x206.jpg.webp 800w, https:\/\/www.afirmo.com\/nz\/wp-content\/smush-webp\/2024\/05\/Final-9-1200x309.jpg.webp 1200w, https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Final-9.jpg 1455w\" sizes=\"(max-width: 821px) 100vw, 1455px\" \/><\/a><\/span><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":12,"featured_media":12929,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-6929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-money-and-tax"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\" \/>\n<meta property=\"og:site_name\" content=\"Afirmo NZ\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-27T04:11:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T19:38:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marketingwebsite.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Luka Didham\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Luka Didham\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\"},\"author\":{\"name\":\"Luka Didham\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/person\/4c0e0f2eb18adfc37a9fd6e2c011bc9a\"},\"headline\":\"Practical Tips for Surviving This Recession for Small Business Owners\",\"datePublished\":\"2024-05-27T04:11:36+00:00\",\"dateModified\":\"2026-03-11T19:38:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\"},\"wordCount\":1737,\"publisher\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization\"},\"image\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png\",\"articleSection\":[\"Money &amp; tax\"],\"inLanguage\":\"en-NZ\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\",\"url\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\",\"name\":\"Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ\",\"isPartOf\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png\",\"datePublished\":\"2024-05-27T04:11:36+00:00\",\"dateModified\":\"2026-03-11T19:38:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#breadcrumb\"},\"inLanguage\":\"en-NZ\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage\",\"url\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png\",\"contentUrl\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Practical Tips for Surviving This Recession for Small Business Owners\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#website\",\"url\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/\",\"name\":\"Afirmo NZ\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-NZ\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization\",\"name\":\"Afirmo\",\"url\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-NZ\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2025\/10\/Afirmo_Logo.png\",\"contentUrl\":\"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2025\/10\/Afirmo_Logo.png\",\"width\":2001,\"height\":413,\"caption\":\"Afirmo\"},\"image\":{\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/person\/4c0e0f2eb18adfc37a9fd6e2c011bc9a\",\"name\":\"Luka Didham\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/","og_locale":"en_US","og_type":"article","og_title":"Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ","og_url":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/","og_site_name":"Afirmo NZ","article_published_time":"2024-05-27T04:11:36+00:00","article_modified_time":"2026-03-11T19:38:17+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/marketingwebsite.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png","type":"image\/png"}],"author":"Luka Didham","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Luka Didham","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#article","isPartOf":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/"},"author":{"name":"Luka Didham","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/person\/4c0e0f2eb18adfc37a9fd6e2c011bc9a"},"headline":"Practical Tips for Surviving This Recession for Small Business Owners","datePublished":"2024-05-27T04:11:36+00:00","dateModified":"2026-03-11T19:38:17+00:00","mainEntityOfPage":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/"},"wordCount":1737,"publisher":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization"},"image":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png","articleSection":["Money &amp; tax"],"inLanguage":"en-NZ"},{"@type":"WebPage","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/","url":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/","name":"Practical Tips for Surviving This Recession for Small Business Owners | Afirmo NZ","isPartOf":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage"},"image":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage"},"thumbnailUrl":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png","datePublished":"2024-05-27T04:11:36+00:00","dateModified":"2026-03-11T19:38:17+00:00","breadcrumb":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#breadcrumb"},"inLanguage":"en-NZ","potentialAction":[{"@type":"ReadAction","target":["https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/"]}]},{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#primaryimage","url":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png","contentUrl":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2024\/05\/Surviving-This-Recession.png","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/resources\/practical-tips-for-surviving-this-recession-for-small-business-owners\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/marketingwebsite.afirmo.com\/nz\/"},{"@type":"ListItem","position":2,"name":"Practical Tips for Surviving This Recession for Small Business Owners"}]},{"@type":"WebSite","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#website","url":"https:\/\/marketingwebsite.afirmo.com\/nz\/","name":"Afirmo NZ","description":"","publisher":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/marketingwebsite.afirmo.com\/nz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-NZ"},{"@type":"Organization","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#organization","name":"Afirmo","url":"https:\/\/marketingwebsite.afirmo.com\/nz\/","logo":{"@type":"ImageObject","inLanguage":"en-NZ","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/logo\/image\/","url":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2025\/10\/Afirmo_Logo.png","contentUrl":"https:\/\/www.afirmo.com\/nz\/wp-content\/uploads\/2025\/10\/Afirmo_Logo.png","width":2001,"height":413,"caption":"Afirmo"},"image":{"@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/marketingwebsite.afirmo.com\/nz\/#\/schema\/person\/4c0e0f2eb18adfc37a9fd6e2c011bc9a","name":"Luka Didham"}]}},"_links":{"self":[{"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/posts\/6929","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/comments?post=6929"}],"version-history":[{"count":0,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/posts\/6929\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/media\/12929"}],"wp:attachment":[{"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/media?parent=6929"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/categories?post=6929"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.afirmo.com\/nz\/wp-json\/wp\/v2\/tags?post=6929"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}