Afirmo makes running a business easier, and helps people get their ducks in a row, says Afirmo co-founder and CEO Robert Rolls. With the financial management sorted, businesspeople have more time and energy to focus on the core of their business, the reason they started it in the first place. Once those ducks are in neat rows, Afirmo helps them scale up efficiently and effectively.

“During lockdown a lot of people who had previously been employed started to think about their options – and they didn’t have the support they needed,” says Rolls. “They didn’t really know where to start in terms of getting a business going and we wanted to make it easier for people to get into business.”

Those who start going into business don’t necessarily know where to go for all the answers – and may not even know what the right questions are. Afirmo streamlines the whole process. It’s a…

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